?WHAT IF!

66 White Street
TriBeCa

?What If!, an “innovation” company with offices around the world, works with clients who want to modernize and grow, and helps them release the creative potential of their people, products and brands. The 5,000-square-foot space occupies the entire top floor, and features 12-foot ceilings and seven skylights. It is an open plan design with “hot desking,” where employees never sit in the same place two days in a row, giving workers a perspective that changes with the task.