Having opened its first London flagship in 1969 and with established flagships in Hong Kong and Toronto, luxury eyewear brand Cutler and Gross enlisted Sinvin to select its first US flagship store, a location that needed to be prestigious but also representatively individualistic and offbeat. Sinvin found Cutler and Gross just that in 110 Mercer Street. Described as “a mecca for eyewear,” the brand efficiently stocks its latest bespoke, handcrafted frames along with a museum like display of their archived editions in the store’s 1,145 square feet.
110 Mercer Street, New York, NY
8505 Melrose Avenue, West Hollywood, CA