Joseph

1061 Madison Avenue
SoHo, Upper East Side

British luxury fashion retailer Joseph UK engaged Sinvin to relocate the brand from its outpost at 68th and Madison to its new 3,000-square-foot Upper East Side flagship at 1061 Madison near 81st Street.  Joseph was interested in a truly unique space, and found just that at 1061 Madison, which offers double-height frontage on the avenue.

In order to maintain a New York presence during construction on the Madison Avenue flagship, Sinvin guided Joseph to a temporary store at 72-76 Greene Street in SoHo.  The SoHo store performed so well that the brand decided to sign a long term lease for the space in January 2014.  Now occupying 7,350 square feet in its SoHo flagship, it’s hard to believe the brand originated at a small boutique attached to a hair salon.  Joseph UK currently has 22 stores in the UK, six in Paris, plus two stores in New York.