Shortly after the authentic, nutritious, and accessible yogurt company, Chobani, realized over $1 billion in annual sales, the company sought to locate their headquarter operations in New York City’s Soho neighborhood. In 2011, Sinvin executed a direct deal for Chobani’s 13,000 RSF penthouse office at 72 Spring on the corner of Crosby Street.
In 2012, as the billion dollar yogurt company dominated grocery stores and the American yogurt market, it craved an independent physical space to connect with its consumers to test new concepts, flavors, and spark brand connectivity. Attracted to a Sinvin exclusive, Chobani leased their first brick-and-mortar location at 150 Prince Street on the highly trafficked corner of Prince and West Broadway in central Soho. The concept proved to be immensely successful and valuable to brand feedback, leading Chobani to reengage Sinvin to negotiate two separate expansions of the retail space, eventually doubling in size. Today, the Chobani Soho Café remains the brand’s only independent brick-and-mortar location.
As Chobani became the number one selling Greek yogurt brand in America, they planted their roots deeper into the Soho neighborhood. Growing out of their office at 72 Spring, Chobani required immediate temporary expansion space which Sinvin swiftly secured nearby at 628 Broadway. The 11,000 RSF floor allowed Chobani to continue operations without significant interruption while Sinvin scoured the market for a larger adequate headquarters.
In 2014, Sinvin identified a prime opportunity at 200 Lafayette Street, on the corner of Broome. The entire building had been NNN leased and occupied by a single tenant; however, the tenant was interested in reducing its size by 30%. Signaled by the signs of a shrinking existing tenant, Sinvin advised Chobani to initially lease the entire 6th and 7th floors of the building in 2015, anticipating the possibility for a future expansion opportunity if required.
In 2018, Chobani’s spatial requirements did indeed grow which prompted Sinvin to negotiate an off-market, direct deal for a coterminous lease on the 5th floor. As predicted, the existing tenant readily agreed to surrender the floor and Chobani became the building’s anchor tenant, occupying over 50,000 RSF. Chobani’s HQ at 200 Lafayette currently houses their test kitchens, sales and marketing, and executive staff.